The old bait and switch!
POINT #1: Marketing fundamentals haven’t changed. People haven’t changed. Just the mediums have.
POINT #2: Your front end of your business should be marketing and branding based.
POINT #3: You have to understand where your customers are when they interact with you.
POINT #4: Transparency is the reality of today’s marketing world.
QUESTION FOR YOU:
- Where is your client on the sales cycle?
- Where do you need to be transparent and lay it all on the table?
QUOTE OF THE DAY FOR YOU
“When you are transparent, that’s when your awesomeness comes out!”